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Under the Hood of Developer Marketing: Amazon’s Adam FitzGerald

admin81073

Dec 14, 20177 min read

Under the Hood of Developer Marketing: Amazon’s Adam FitzGerald

We launch this series on Under the Hood of Developer Marketing with an interview with Adam Fitzgerald, who’s responsible for Developer...

Unity leads the way in developer satisfaction

admin81073

Jul 31, 20172 min read

Business Models and Strategy

Unity leads the way in developer satisfaction

As software continues to eat the world (to paraphrase Marc Andreessen), software developers fulfill an ever more critical role in the...

admin81073

Oct 25, 20163 min read

Return on Developer Investment

My most fun job ever was as a C++ developer. Ok, I don’t have much grey hair yet, but I fondly remember the late 90s and the challenges...

Flip of fortunes: making devices compatible with apps

admin81073

Mar 12, 20143 min read

Platform wars

Flip of fortunes: making devices compatible with apps

There used to be a time when developers worked hard to make their apps compatible with devices. [tweetable]Nowadays, device makers are...

admin81073

Nov 19, 20135 min read

Platform wars

The Naked Android

It had become painfully clear to Android’s executives: they had officially lost control. Something had to be done. There was only one...

How to win in mobile without making your own OS

admin81073

Oct 14, 20133 min read

Business Models and Strategy

How to win in mobile without making your own OS

The battle for app ecosystems is over – iOS and Android have won. However, this is not the end of the war for mobile users....

admin81073

Sep 12, 20131 min read

Infographics

[Report] Enterprise App Developer Atlas

Presenting our latest report, the Enterpise App Developer Atlas. This is a map of the developer journey, featuring 481 developer tools...

The Kindelization of Tablets, Part 2: The Silk Strategy

admin81073

Sep 21, 20124 min read

Business Models and Strategy

The Kindelization of Tablets, Part 2: The Silk Strategy

[Is Amazon’s Silk an elaborate attempt at avoiding privacy concerns? VisionMobile Product Manager, Stijn Schuermans, examines Amazon’s...

The yellow brick road of app store monetisation

admin81073

Jul 31, 20125 min read

Apps and app stores

The yellow brick road of app store monetisation

[Apple and Google dominate the app store game – but only in terms of size. Senior Analyst Andreas Pappas discusses the key success...

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